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    Backgrounds

    InterContinental Hotels Group began to expand to second-tier cities and below. How could they find their argeted customers? After locating them how could the group attract their attention and facilitate subsequent order conversion after finding them?

    How to find their customer base living in the the second-tier cities and below?

    How to attract their attention?

    How to facilitate order conversion afterwards?

    Achievements

    The repurchase rate within 30 days reached 30%; the new users of high-end brands increased by 30%; the active level of frequent user in 90 days increased by 30%.

    Online revenue increased by 30%.

    Descriptions

    Solutions

    Taking the users searching for IHG brand as samples, with the help of the user behavior tracing technology of Gridsum online monitoring system, to differentiate user of InterContinental Hotel into more subgroups.

    With the help of Gridsum cookie mapping technology and the background of cooperation with the media which own massive data, we successfully labeled their Internet behaviors of three types of users and clarified the potential needs of these targeted users.

    We customized mobile technology-based marketing solutions based on differentiated user for InterContinental Hotel.

    Effects

    Online revenue increased by 30%;
    The repurchase rate within 30 days reached 30%, 40% of increase in CTR;
    New users of high-end brands increased by 30%, 60 % of increase of interaction rate;
    The level of activity in 90-day regular customers increased by 20%, 200% increase of on-line conversion rate.

    Gridsum Solutions

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  • 候选企业:安徽古井集团 2019-04-22
  • 走近土掌房文章中国国家地理网 2019-04-18
  • 第一发布--河北频道--人民网 2019-04-18
  • 日本是世袭国家与民主相距甚远。 2019-04-17
  • 上港不败金身告破无碍头名出线 淘汰赛恐遇恶战 2019-04-10
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  • 一语惊坛(6月12日):五大福利惠及大民生,上合青岛峰会与你我息息相关! 2019-04-08
  • 今年朋友圈炫“父”有新招 28款腕表“爸”气推荐 2019-04-07
  • 中国空军和新西兰空军将举行运输机联演 2019-03-30
  • 7座水库新纳入联合调度 今年汉江防洪能力再提升 2019-03-30
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